Potty Training with Purpose: Why Reusables Matter
Opzioni azionarie
- Bambino Mio
- nappy Our Mission Parent Life Potty Product
- 03 / 09 / 2025
The Bigger Picture: Why Early Potty Training Matters
Potty training isn’t just a developmental milestone – it’s also about independence, confidence, and reducing the environmental impact of nappies.
- Each day, 250 million disposable nappies are thrown away worldwide.
- These single-use products consume vast amounts of resources and take centuries to break down in landfill.
- Research shows that the rise of disposables has pushed potty training later than ever before, often beyond age three.
By understanding the bigger picture, parents can see potty training not just as a stage, but as part of a positive change for both their child and the planet.
The Hidden Influence of Big Nappy
If you’ve ever felt pressure or confusion about when and how to start potty training, you’re not alone. Investigative reporting – such as Adam Ramsay’s Global diaper Poonami in The Ecologist – has shown how the disposable diaper industry invests heavily in advertising and lobbying. Their marketing strategies and product design often normalise later potty training and shift the responsibility (and blame) onto parents.
How Reusable diapers & Training Pants Change the Story
Reusable products work with your child’s natural development – not against it.
- Early awareness starts with diapers: Our Great Big Toilet Training Census (with Cheeky Wipes) revealed that children in reusable nappies typically transition to the potty earlier. By 2.5 years old, 72% of reusable nappy users were toilet trained, compared to just 54% of disposable users. By age four, 95% of reusable users were dry, compared to 91% of disposable users.
- Feedback & learning: Reusable training pants allow children to feel when they’re wet, building body awareness and speeding up potty learning.
- Confidence & routine: Wearing training pants helps toddlers feel like “big kids,” building confidence while still protecting against small accidents.
- Better for the planet: Reusables use 98% fewer resources and create 99% less waste compared to disposables.
When children learn earlier, parents save both money and stress, while dramatically cutting down on waste.
Practical Tips for Parents
- Start early, go gently: Introduce the potty as soon as you feel ready - don’t wait for “perfect timing.” For more tips, check out our Ultimate Guide to Potty Training
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- Use training pants daily: Have at least 3–5 pairs on rotation so you’re always prepared.
- Build small routines: Offer potty breaks at natural times – after meals, before bath, or first thing in the morning.
- Keep it positive: Praise effort, not just results. Accidents are part of the learning journey.
- Eco-friendly laundry: Store used training pants for up to three days and wash at 40°C with a gentle detergent
Empowering Parents, Supporting Children, Protecting the Planet
Potty training is about more than getting out of nappies. It’s about building your child’s independence, boosting family confidence, and making sustainable choices. By choosing reusable nappies and potty training pants, you’re joining a movement that challenges outdated industry norms and helps shape a healthier future for our children and our planet.
Potty Training Pants for Boys & Girls
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